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The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand. “The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.” Press release here. (via: redesignrelated). This is a little unfortunate. I don’t see how the name ‘Syfy’ is any less geekier than Sci-Fi? I would like to think that over the last ten years, we’ve moved on from the 90’s geek stereotype anyway? But I’m sure there’s a bunch of ‘research’ to suggest that we haven’t right? So my question - what about all the fantastic work DixonBaxi did a couple of years ago? That stuff was fucking hot, not to mention inspired. It was an approach that embraced the concept of ‘the strange’ and thinking differently, rather than pure geekery. I would hate to see all of that go. Fuck back NBC.

The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a full write up on the (supposed) move away from geekdom here. As the science fiction genre continues to expand we have to wonder if the content supercedes the brand.

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.”

Press release here. (via: redesignrelated). This is a little unfortunate. I don’t see how the name ‘Syfy’ is any less geekier than Sci-Fi? I would like to think that over the last ten years, we’ve moved on from the 90’s geek stereotype anyway? But I’m sure there’s a bunch of ‘research’ to suggest that we haven’t right? So my question - what about all the fantastic work DixonBaxi did a couple of years ago? That stuff was fucking hot, not to mention inspired. It was an approach that embraced the concept of ‘the strange’ and thinking differently, rather than pure geekery. I would hate to see all of that go. Fuck back NBC.

Source: redesignrelated

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  1. magykgirl reblogged this from karenh
  2. chrisvallely reblogged this from karenh and added:
    Really?.. this is disappointing. While I’d love to see SciFi get more viewers, I’m not liking the idea of their rebrand.
  3. mrs-fishtits reblogged this from fredseibert and added:
    Not a successful rebranding.
  4. lucylou reblogged this from jiefei and added:
    Seconded. I skipped over this news so many times because I didn’t realize “Syfy” now stands for the Sci Fi channel… or I...
  5. kafuka reblogged this from arseniccupcakes and added:
    WTF is this shit? Sci Fi Channel, you air Gundam 00. Do you really think you can ditch the “geek” label now? Though I...
  6. silentshapes reblogged this from karenh and added:
    hhmm..I’m not a fan
  7. jiefei reblogged this from redesignrelated and added:
    What are they doing?! Why must they always take a good thing and totally mess it up -___-;;
  8. lumber reblogged this from dowelikeit
  9. sevendeadlyseans reblogged this from itsalloverbabyblue and added:
    as i spent nearly 9 years working there, i know several of my friends are expecting me to comment on the scifi syfy...
  10. fajitatime reblogged this from johnnyfive and added:
    Not sure how I feel about this.
  11. katieparker reblogged this from stepliana
  12. stepliana reblogged this from thelos and added:
    thelos / johnnyfive / extrafirmhold
  13. dowelikeit reblogged this from fredseibert and added:
    The Sci Fi Channel becomes Syfy with their rebranding and redesign. TVWeek has a
  14. jensaiden reblogged this from redesignrelated
  15. thelos reblogged this from johnnyfive
  16. karenh reblogged this from redesignrelated
  17. pengdo reblogged this from redesignrelated
  18. operationfailure reblogged this from kat-harine
  19. johnnyfive reblogged this from extrafirmhold
  20. atowninfrance reblogged this from extrafirmhold
  21. ooliquidnightoo reblogged this from redesignrelated
  22. adamlerma reblogged this from redesignrelated
  23. yellowhat reblogged this from how-to-kiss-distinctly-american and added:
    It just completely doesn’t make any sense to me. It’s like last week on Celebrity Apprentice when Scott Hamilton came up...
  24. how-to-kiss-distinctly-american reblogged this from extrafirmhold and added:
    Now instead of thinking of college-age guys who happen to like Battlestar and graphic novels, I’m going to think of 40...
  25. extrafirmhold reblogged this from redesignrelated and added:
    any less geekier than Sci-Fi? I would like...think that over the last ten years, we’ve...
  26. robgonemild reblogged this from skylor
  27. itsalloverbabyblue reblogged this from redesignrelated and added:
    Syfy” Wonderful - so now they want...prove an inability to spell and a lack of basic...
  28. kat-harine reblogged this from redesignrelated and added:
    » i completely understand the concept of the typography and the feeling they’re going for… however it reminds me too...
  29. stevienyc reblogged this from lisacase and added:
    wow. that is all kinds of terrible.
  30. lisacase reblogged this from redesignrelated
  31. skylor reblogged this from redesignrelated and added:
    From redesignrelated.
  32. redesignrelated posted this